Ads are far too intrusive
It is reasonable that they would use ads to support a free app, but the ads in this reader are wretched! OK--when it starts it pops up an ad--frequently one with sound that requires you to watch and listen to the whole ad. This is frustrating, but somewhat acceptable.
What is not acceptable, is that while you are reading it interrupts your reading experience with a full page ad; completely spoiling the atmosphere that the author has carefully crafted into their novel.
I spent my life in sales/marketing--and learned that people are more likely to buy in a pleasant environment; certainly not because they are annoyed! Indeed the only "sales people" I know that use the annoying. in-your-face sales techniques are Mexican street vendors.
DocTerryC about
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